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Introduction: With the advent of today's powerful personal computers and sophisticated "desk top publishing" software, creating your own literary manuscript in a very professional and market-quality form has never been easier. And with tremendous success stories like that of J. K. Rowling (of Harry Potter fame), never before have more aspiring writers dreamed of publishing a major book on a theme or topic dear to their hearts – and about which they may indeed have an important contribution to offer. But what are the realities involved in this noble goal? How likely is it that a first-time author will get published?? The fact is that less than 2% of new writers submitting a finished manuscript to the 'established' publishing houses ever see that manuscript brought to market! And then they may have to submit their work to literally dozens of publishers before one finally elects to "take a chance" on their work product. Perhaps even more discouraging to those who dream of a career as a professional author may be the fact that less than 2% of those who have published more than once are able to earn a full-time living from their writing!! And these statistics generally apply to those writing in a popular genre, such as the mystery or romance novel. When it comes to publishing works of technical nonfiction, like science, math, or engineering books, academic treatises and doctoral theses, or specialized research reports, one's chances of getting them published profitably may become almost vanishingly small . . . Thus, it's not surprising (and is actually admirable) that master novelist Stephen King, in light of these statistics, has encouraged aspiring writers to enter the fast-growing 'Internet e-books' market – where customers may purchase and download a book in digital form directly from the author. In this way, the lion's share of proceeds-from-sales that a publishing house has to take (to recoup their huge up-front investment) may then pass instead to the writer: who can also perhaps then be content with a lower volume of sales (without the advertising might of a major publisher behind them) while still earning decent money. Yet this new approach to a publishing solution has its own drawbacks and limitations, not the least of which is that a great many copyright owners will not give permission to use their material if it is intended for incorporation into a book that's to be marketed in electronic form. And, the simple fact is that many customers still prefer the enduring "traditional" appeal of a printed book that they can add to their personal or reference library. Therefore, independent publisher Archer Enterprises would like to extend this offer to assist those who desire to bring a bound work of quality technical nonfiction like StarDrive Engineering to market – in an easy modified e-commerce manner whereby the author actually receives a much larger share of proceeds-from-sales than we do! Our specialized publishing format:
Some general observations regarding this graph: Aside from the graph above, the most important criterion we use in preparing a book for marketing is: the list price should equal four-and-one-third times the unit print cost. A client can request a list price which is not reflective of this formula, but we generally would not undertake to publish a book whose print cost exceeds 28% of the list price. Based on the preceding price/cost ratio, our standard distribution discount schedule for the bookstore sales market is as follows: As a technical book publisher, our company policy is to effect a 70/30 split with the client of the net proceeds-from-sales (after printing, shipping, handling, and all discounts), with the client receiving 70% and Archer Enterprises retaining 30%. Of our 30% share, we guarantee that a full 1/3 will be spent on advertising the published book, to provide a minimum publicity budget over and above that established by the client.* The example below will give prospective clients a clear picture of how our specialized program works in the case of a good technical book selling at the statistically-optimum list price of $39.95. * program fees and requirements are detailed on our Client Services page. A) Internet sales: B) Bookstore sales: One of the first things which should be apparent from a brief study of this example is that any ARCHER ENTERPRISES client can make almost twice as much on units sold via the Internet compared to bookstore sales, given the specialized format thus illustrated. Moreover, our publishing clients earn about three-and-a-half times what we do from sales of their books! And for both Internet and storefront sales of your new book, we'll handle 100% of the day-to-day distribution work – so that, as our client, you will simply receive a detailed sales & earnings statement and royalty check each month!! So, if this unique opportunity appeals to you as a writer of quality technical nonfiction, please contact us today for a free initial consultation. You may be closer than you think to realizing your goal of publishing your work – with proven independent book publisher Archer Enterprises! Our quality 30-day printing services are provided by:
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Cayuga Press of Ithaca, Inc.